Advertising Guidelines

This guide provides advertisers with the information necessary to better understand the relevancy standards and make the best use of their advertising dollars at The criteria presented below are used to evaluate our search listings.

Web Page Listing Rules

Web sites containing illegal content are not accepted. We will not accept payment for delivering prospective buyers of illegal items. For example, child pornography, hacking web sites and controlled substances online pharmacies.

Advertisers cannot use multiple subjects and titles to advertise the same unique URL or website address.

Capital letters can only be used for grammatical purposes. Titles and descriptions in all capital letters are not allowed.

URLs or website addresses cannot be advertised in titles or descriptions to persuade people to type in the web address instead of clicking on our link. Phone numbers can be displayed in the description only.

Advertisers must own the website submitted for placement and must be able to verify ownership. Adult and casino sites must own the website promoted (no redirection).

Advertisers may bid on search terms or phrases if their web sites have content that is reflective of the search term.

Titles and Descriptions must accurately describe why their web sites are listed for their search terms.

New advertisers are allowed a maximum of 10,000 search terms in each account.

Web sites requiring a Username and Password are allowed to advertise. However, our Keyword Editors must be given access to view the web page in order to check for keyword relevance.

Advertiser search terms and phrases will be accepted if the above is true. Failure to do so will result in the deletion of your listing under that keyword.

Keyword Relevancy Guidelines

Quality relevant search results benefit advertisers who want to attract surfers and their return visits. Consumers benefit when they are able to find the ideal vendor.

Title and Description

  1. The title and description of your site must be relevant to the keyword(s) that you submit. For example: If the title and description only describes "software" then you can not submit the keyword "prescription" for your site.
  2. Title and descriptions written in all capital letters are not allowed.
  3. Advertisers cannot display their URL in the title or description.

Search terms and site consumers

The search terms and phrases you select must describe the web site you have submitted and not the consumers of your product, service or information provided.

For example: If you have a web site that sells sports apparel, you may bid on "athletic apparel" but not "athlete".

Search terms on main page

If submitting only the main or index page of your site, the search terms that you have selected must appear within three clicks of the submitted page, or the advertiser must submit the URL in which the keyword/topic can be found. EvoPlus suggests advertisers submit the URL in which the keyword/topic can be found for the most significant return.

* Auction sites must have the search term posted on the URL submitted to Contact us for further instructions.

Search terms and site content

Search terms must reflect the content of the web site. Inserting a search term or phrase on a web site for the sole purpose of having a reference to that term or phrase is grounds for the search term and listing to be automatically deleted.

For example: An e-commerce web site that promotes specialized software for lawyers and accountants might include the phrase "Perfect for Lawyers and Accountants." This however does not make the terms "Lawyer" or "Accountant" relevant.

Determination of relevancy

EvoPlus evaluates and determines search term relevancy according to the order the search terms or phrases are written.

For example: "Apartment furnishings" would be relevant to a furniture store, while "furnished apartment" would be relevant to an apartment listing. Search terms are not interchangeable.

General or specific keywords and site content

Understand that your search terms may be general or specific. Be sure that your search terms are relevant to the content on your site. Users who choose general terms or phrases often do so for ideas or guidance on general topics. Users who search for specific terms or phrases do so because they have an interest in a specific topic. evaluates your search terms to determine whether your search terms are general or specific and whether your site reflects that. Advertisers search terms and phrases will be accepted if the above is true. Failure to do so will result in the deletion of your keyword.

For example: A webmaster at an e-hardware and tool site who wants to bid on the search term "craftsman socket wrench," must offer craftsman socket wrenches on his site. The web site would not be relevant if there was no information about the wrenches themselves. A site actually selling craftsman socket wrenches as a product would be allowed terms such as "tools", "wrenches", "tools for sale."

Unique keywords

If the search term or phrase that you select is unfamiliar to the staff of it will be deleted. You may contest the deletion decision at any time. If doing so, you must provide proof of the search terms existence.

For example: If a web site provides information regarding health products and services and the search term selected is "Andrographis," a popular Scandinavian herbal cold medication, chances are that our staff may not be familiar with it. Just inform us of its meaning to avoid deletion of your keyword.

Misspelled keywords

If you select misspelling of search terms or phrases and those misspelled keywords spell another word and your web site does not pertain to the misspelling of your term or phrase, you will be dropped from that misspellings category.

For example: If a user is searching for wedding and accidentally types in weeding, the user will not find any material related to weddings, but lots of material on weeding. Wedding sites will not be allowed to purchase the keyword "weeding" as a sample misspelling, nor will weeding sites be allowed to purchase the keyword "wedding."

Links are not content

Websites must provide content relevant to the chosen keyword. Websites with hyperlinks that direct surfers to websites with relevant content is not sufficient and your keyword will be deleted.

For example: If your website provides money management content and has a link to an Internet weather service, your site can not be listed under the keyword "weather."

Company or brand name bidding

EvoPlus does not allow advertisers to bid on company or brand names other than their own unless proof of rights of distribution have been established. Referencing a site in your content does not constitute an acceptable reason for bidding.

Duplicate keywords for multiple pages

No Duplicate Websites may appear under the same keyword. In order to upkeep quality search requests for our surfers, we do not allow duplicate listings for the same search return list. This includes but is not limited to:

  1. The same website content, but different URLs, titles and descriptions. Submitting different URLs, titles and descriptions while having the same/similar content on each page does not represent a separate website. Content will be considered for the Duplication Policy.
  2. The websites with the same domain, such as and sub page for a more targeted keyword may not both appear for the same keyword. Only one page may be displayed for each search term. Choose the most targeted page for the keyword.

"Pop-Up" or "Pop-under" advertising does not allow Advertisers to bid on search terms that are located on pop-up or pop-under windows. The search terms that you have selected must appear within three clicks of the submitted page, or the advertiser must submit the URL in which the keyword or topic can be found. reviews and analyzes our search listings to ensure the highest standards. Listings submitted before the publication of this guide are subject to review at any time. Our staff is taking the appropriate steps to provide our advertisers with the best possible experience.

This list will continuously be expanded and modified. This is not an agreement between and its advertisers, nor does it limit's discretion in determining the relevancy of search terms to advertiser listings.

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